70% of M&A Deals Fail. The Answer Was Always In The Language.
70% of mergers and acquisitions fail to deliver what was promised. Not occasionally. Not in bad markets. Not because of bad luck. Forty thousand deals analyzed over forty years confirm the same pattern. The money was available. Boards approved the…
Work NLP Is Not Therapy. It Is Forensics.
We’re not doing therapy. That’s what consultants do. If you want to feel better about why you missed your goals, hire a coach. If you want to know exactly where the structure failed so you can fix it, use Work…
Title: The Universal Resistance Grammar: Why We Don’t Measure Meaning
How Noam Chomsky’s 1950s insight became the blueprint for digitizing business friction in 2025. For the last three years, we have been quietly answering a question that has stumped leadership teams for decades: Why do strategies fail? The answer lies…
The Gap the Data Could Never Explain
For decades, workplace strategy has relied on data: We’ve measured everything about the office — except the one thing that actually drives adoption: beliefs. Before COVID, the gap showed up as underutilized collaboration spaces — rooms designed with the best…
Amenities Don’t Drive Space Adoption. Beliefs Do.
“Any change attempted with limiting beliefs intact is, by definition, limited.” – John Robbins Why do some workplaces thrive while others sit vacant? For years, workplace strategy leaned on design, data, and amenities. We counted seats, measured utilization, added coffee…